{"id":3477,"date":"2024-08-09T11:28:13","date_gmt":"2024-08-09T11:28:13","guid":{"rendered":"https:\/\/blockwind.news\/china\/2024\/08\/09\/starbucks-odyssey-releases-the-siren-collection-its-first-limited-edition-nft-drop\/"},"modified":"2026-01-07T17:11:49","modified_gmt":"2026-01-07T17:11:49","slug":"starbucks-odyssey-releases-the-siren-collection-its-first-limited-edition-nft-drop","status":"publish","type":"post","link":"https:\/\/blockwind.news\/china\/2024\/08\/09\/starbucks-odyssey-releases-the-siren-collection-its-first-limited-edition-nft-drop\/","title":{"rendered":"Starbucks Odyssey Releases \u2018The Siren Collection,\u2019 Its First Limited-Edition NFT Drop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">March 13, 2023<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By Sharan Kaur Phillora<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With its <a href=\"https:\/\/stories.starbucks.com\/stories\/2022\/the-starbucks-odyssey-begins\/\"><u>Starbucks Odyssey rewards program<\/u><\/a>&nbsp;on Ethereum sidechain network Polygon, which is currently in beta for a small number of customers, Starbucks is making big strides into Web3. It has already given a few free reward NFTs to early adopters and last week released its first paid collectible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here\u2019s what we know:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 3 p.m. ET last Thursday, Starbucks Odyssey launched the <a href=\"https:\/\/odysseymarket.niftygateway.com\/itemdetail\/primary\/0x1ff052df592ffcf42fe6a4173975d351dcc99d45\/1\"><u>limited edition Siren Collection<\/u><\/a>&nbsp;for its beta users, offering up to 2,000 NFTs for $100 each.&nbsp; Each one-of-a-kind piece of art is based on the brand\u2019s trademark logo, which the company has called a \u201c<a href=\"https:\/\/stories.starbucks.com\/stories\/2016\/who-is-starbucks-siren\/\"><u>super mermaid<\/u><\/a>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a statement about the NFT drop, the company said, \u201cAs Starbucks has grown over the years, the Siren has been right there with us, adapting and evolving to reflect the brand and the culture.\u201d&nbsp; The 2,000 pieces will be based on five different \u201cexpressions\u201d of Siren that show how her \u201cjourney from local Seattle celebrity to revered global icon.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Each user can buy up to two premium NFT stamps. Each stamp comes with 1,500 extra points that can be used to \u201clevel up\u201d a user\u2019s Odyssey account and get prizes in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks launched the Odyssey closed beta in December, with a representative telling Decrypt soon after that the company had <a href=\"https:\/\/decrypt.co\/109502\/starbucks-ethereum-scaling-network-polygon-nft-rewards\"><u>seen \u201cunprecedented interest\u201d<\/u><\/a>&nbsp;from users wishing to join what\u2019s been billed as a next-generation evolution of the existing Starbucks Rewards program.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, Starbucks has given away four free Polygon-based NFTs to users for completing certain in-app challenges. The NFTs were rewarded for completing trivia challenges about the company or ordering Starbucks food and drinks or gift cards.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Even though the first Starbucks NFT, the <a href=\"https:\/\/opensea.io\/collection\/holiday-cheer-edition-1-stamp\"><u>Holiday Cheer Edition 1 stamp<\/u><\/a>, was free, it now sells for a lot on the secondary market. Many copies have sold for more than $1,000, and the most expensive one sold for $1,900. The Nifty Gateway-powered marketplace has handled secondary transactions worth $222,000.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Starbucks has said that its NFT-based rewards program would eventually give customers a wide range of possible rewards, such as access to exclusive digital content and live events in stores, as well as trips, like a trip to <a href=\"https:\/\/www.starbuckscoffeefarm.com\/en\/\"><u>Starbucks\u2019 coffee plantation in Costa Rica<\/u><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the author<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sharan Kaur Phillora\u2019s thirst for knowledge has led her to study many different subjects, including NFTs and Blockchain technology \u2013 two emerging technologies that will change how we interact with each other in the future. When she isn\u2019t exploring a new idea or concept, she enjoys reading literary masterpieces.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>March 13, 2023 By Sharan Kaur Phillora With its Starbucks Odyssey rewards program&nbsp;on Ethereum sidechain network Polygon, which is currently in beta for a small number of customers, Starbucks is making big strides into Web3. It has already given a few free reward NFTs to early adopters and last week released its first paid collectible. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,129],"tags":[],"class_list":["post-3477","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all","category-ethereum"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Starbucks Odyssey Releases \u2018The Siren Collection,\u2019 Its First Limited-Edition NFT Drop - Blockwind News<\/title>\n<meta name=\"description\" content=\"Starbucks Odyssey Releases \u2018The Siren Collection,\u2019 Its First Limited-Edition NFT Drop . 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