{"id":2839,"date":"2024-08-09T10:23:15","date_gmt":"2024-08-09T10:23:15","guid":{"rendered":"https:\/\/blockwind.news\/china\/2024\/08\/09\/luxury-brand-hermes-enters-the-metaverse-with-a-crypto-and-nft-trademark-application\/"},"modified":"2026-01-07T17:20:22","modified_gmt":"2026-01-07T17:20:22","slug":"luxury-brand-hermes-enters-the-metaverse-with-a-crypto-and-nft-trademark-application","status":"publish","type":"post","link":"https:\/\/blockwind.news\/china\/2024\/08\/09\/luxury-brand-hermes-enters-the-metaverse-with-a-crypto-and-nft-trademark-application\/","title":{"rendered":"Luxury brand Herm\u00e8s enters the metaverse with a crypto and NFT trademark application"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">September 5, 2022<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By Murtuza Merchant<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global companies now have the chance to investigate various methods of communicating with customers thanks to the rise of non-fungible tokens (NFTs) and metaverse concepts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herm\u00e8s, a luxury brand, is getting ready to enter this market by filing trademark applications.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Herm\u00e8s submitted a trademark application just for its name in an effort to diversify into NFTs, virtual currency, crypto, and NFT trading, virtual goods markets, apparel, footwear, and fashion shows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michael Kondoudis, a certified trademark attorney, reported the August 26 petition with the United States Patent and Trademark Office (USPTO) in a tweet on August 31.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, Herm\u00e8s will provide downloadable video game software with virtual products and user authentication services utilizing e-commerce technology, among other things, provided the trademark application is authorized.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Luxury companies embrace the crypto realm<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the weak markets, many international luxury watch and clothing manufacturers have shown an increased interest in the realm of cryptocurrency.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, Jacob &amp; Co said that the brand-new Astronomia Solar Bitcoin limited edition will be on display by appointment only during the world premiere of &#8220;The Geneva Watch Days.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The first high-complication wristwatch influenced by cryptocurrency is the Bitcoin-themed watch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notably, luxury companies&#8217; involvement in cryptocurrencies is seen as noteworthy since some of their items are thought to be better investments than conventional assets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For instance, it was discovered in September 2020 that from the Herm\u00e8s Birkin bag&#8217;s debut year of manufacture in 1981, it had outperformed both the S&amp;P 500 and the price of gold.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the author<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>September 5, 2022 By Murtuza Merchant Global companies now have the chance to investigate various methods of communicating with customers thanks to the rise of non-fungible tokens (NFTs) and metaverse concepts. Herm\u00e8s, a luxury brand, is getting ready to enter this market by filing trademark applications. Herm\u00e8s submitted a trademark application just for its name [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-2839","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Luxury brand Herm\u00e8s enters the metaverse with a crypto and NFT trademark application - Blockwind News<\/title>\n<meta name=\"description\" content=\"Luxury brand Herm\u00e8s enters the metaverse with a crypto and NFT trademark application . 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