July 21, 2022<\/p>\n\n\n\n
By Murtuza Merchant<\/p>\n\n\n\n
Chocolate brand Cadbury Gems has partnered with NFT ecosystem company GuardianLink to drop an NFT collection. <\/p>\n\n\n\n
Notably, the NFTs feature artworks drawn by kids across India. <\/p>\n\n\n\n
Moreover, the chocolatier has collaborated with the non-governmental organization, Save The Children, to use the funds from the NFT sales towards the education of underprivileged children. <\/p>\n\n\n\n
Here\u2019s all you need to know about the Cadbury Gems NFT collection:<\/p>\n\n\n\n
What is the Cadbury Gems NFT Collection?<\/strong><\/p>\n\n\n\n The much-loved chocolatier, Cadbury Gems has forayed into the NFT space with its Junior NFT campaign.<\/p>\n\n\n\n Starting this month, the brand will invite parents to upload their children\u2019s art on its website. <\/p>\n\n\n\n Then, Cadbury Gems will curate an online gallery featuring the NFTs, which collectors can buy from GuardianLink. <\/p>\n\n\n\n The funds from the campaign will support the NGO, Save The Children in its efforts to educate underprivileged children.<\/p>\n\n\n\n The organization focuses on getting children back to school, buying them necessary educational material, and more.<\/p>\n\n\n\n \u201cThis campaign launched by Mondelez holds value for us since both education and psychosocial support are considered critical areas of Save the Children\u2019s programs,\u201d said Yasmin Riaz. Riaz is the director of Resource Mobilisation for Save the Children, India. <\/p>\n\n\n\n \u201cThe activity aims to give children a sense of wellbeing, and inspire them to contribute towards securing rights of children from communities,\u201d he said.<\/p>\n\n\n\n About GuardianLink<\/strong><\/p>\n\n\n\n Founded in 2016, GuardianLink is a pioneer in the blockchain and NFT space, having developed its legitimacy protocol, Omni Blockchain. <\/p>\n\n\n\n What\u2019s more, the company has developed Anti.Rip and Wallet.Cipher technologies. With these technologies, GuardianLink boasts a track record of scalability, accessibility, and extensibility.<\/p>\n\n\n\n In addition, the company has supported the launch of several notable NFT collections in India. <\/p>\n\n\n\n This includes the record-breaking Amitabh Bachchan NFT collection.<\/p>\n\n\n\n About the author<\/strong><\/strong><\/p>\n\n\n\n Murtuza Merchant is a senior journalist and an avid follower of blockchain and cryptocurrencies.<\/p>\n","protected":false},"excerpt":{"rendered":" July 21, 2022 By Murtuza Merchant Chocolate brand Cadbury Gems has partnered with NFT ecosystem company GuardianLink to drop an NFT collection. Notably, the NFTs feature artworks drawn by kids across India. Moreover, the chocolatier has collaborated with the non-governmental organization, Save The Children, to use the funds from the NFT sales towards the education […]<\/p>\n","protected":false},"author":4,"featured_media":2421,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-2771","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all"],"yoast_head":"\n