{"id":2726,"date":"2024-08-09T10:05:16","date_gmt":"2024-08-09T10:05:16","guid":{"rendered":"https:\/\/blockwind.news\/china\/2024\/08\/09\/binance-teams-up-with-football-legend-cristiano-ronaldo-for-a-multi-year-nft-partnership\/"},"modified":"2026-01-07T17:22:45","modified_gmt":"2026-01-07T17:22:45","slug":"binance-teams-up-with-football-legend-cristiano-ronaldo-for-a-multi-year-nft-partnership","status":"publish","type":"post","link":"https:\/\/blockwind.news\/china\/2024\/08\/09\/binance-teams-up-with-football-legend-cristiano-ronaldo-for-a-multi-year-nft-partnership\/","title":{"rendered":"Binance Teams Up With Football Legend Cristiano Ronaldo For A Multi-Year NFT Partnership"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">June 24, 2020<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By Anjali Kochhar<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Global cryptocurrency exchange Binance has signed a partnership with Cristiano Ronaldo for the promotion of non-fungible tokens (NFTs), the company <a href=\"https:\/\/www.binance.com\/en\/blog\/markets\/cristiano-ronaldo-and-binance-team-up-for-a-legendary-nft-partnership-421499824684904050\">announced<\/a> Thursday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As part of the multi-year agreement, the Portuguese soccer player and Binance will create a series of NFT collections for sale on the company&#8217;s platform, the cryptocurrency exchange said, adding that the first collection would release later this year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The company said that the registered Binance users in select countries will also be able to purchase the collections using Binance Pay.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cNothing is more important to me than the fans, so the idea of bringing unprecedented experiences and access through this platform is something that I wanted to be a part of,\u201d Ronaldo said. \u201cI know the fans are going to enjoy the collection as much as I do.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Through this partnership, Binance will build on existing partnerships with the Argentine Football Association, the Brazilian Football Confederation, and professional sports clubs S.S. Lazio (IT) and FC Porto (PT).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCristiano Ronaldo is one of the world\u2019s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world\u2019s most dedicated fan bases through his authenticity, talent, and charity work,\u201d said Binance Founder and CEO \u201cCZ\u201d (Changpeng Zhao).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWe are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A recent survey has shown that sports fans are more likely to purchase cryptos and NFTs. The Seton Hall University surveyed 1,514 U.S. adults and found that 57% of households with an avid sports fan have owned digital assets, more than double the rate of households without one, at just 24%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cAlthough we are in the early innings of crypto and NFT ownership, sports fans have shown a real proclivity for engagement in these markets,\u201d said Daniel Ladik, a Seton Hall marketing professor and poll methodologist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the author<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>June 24, 2020 By Anjali Kochhar Global cryptocurrency exchange Binance has signed a partnership with Cristiano Ronaldo for the promotion of non-fungible tokens (NFTs), the company announced Thursday. As part of the multi-year agreement, the Portuguese soccer player and Binance will create a series of NFT collections for sale on the company&#8217;s platform, the cryptocurrency [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107],"tags":[],"class_list":["post-2726","post","type-post","status-publish","format-standard","has-post-thumbnail","category-all"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Binance Teams Up With Football Legend Cristiano Ronaldo For A Multi-Year NFT Partnership - Blockwind News<\/title>\n<meta name=\"description\" content=\"Binance Teams Up With Football Legend Cristiano Ronaldo For A Multi-Year NFT Partnership . 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