July 15, 2025

By Anjali Kochhar

It’s not just a number. It’s a statement.

Bitcoin’s climb past $120,000 isn’t just making headlines, it’s rewriting them. For the first time in its history, the world’s largest cryptocurrency has crossed this psychological and technical milestone right as the US kicks off its landmark ‘Crypto Week’. This convergence of market momentum and political spotlight is setting the stage for what could be the most transformative chapter in digital asset history.

As of July 14, 2025, Bitcoin reached an all-time high of $120,959, fueled by a mix of institutional inflows, political tailwinds, and swelling investor confidence. On July 11 alone, crypto funds recorded net inflows of $1.23 billion, with Bitcoin ETFs accounting for nearly $1.03 billion. It’s a bullish wave that’s sweeping across markets and pushing the narrative beyond speculation and into strategy.

Shivam Thakral, CEO of BuyUcoin, weighed in on this moment of market euphoria:
“The crypto fear and greed index currently stands at 70, indicating that the market is overheated and due for a correction. However, the net inflow into crypto funds on July 11 stood at a staggering $1.23 billion, out of which, Bitcoin ETFs contributed nearly $1.03 billion. This massive inflow of institutional money coupled with euphoria around the US ‘Crypto Week’, which kicks off today, is driving the current rally.”

But it’s not just price action that’s creating headlines. The shift in investor behavior, from short-term trading to long-term positioning, is becoming increasingly evident. Vikram Subburaj, CEO of Giottus, sees this as a deeper structural pivot in how people approach wealth building through Bitcoin.

“Bitcoin’s ascent past $120,000 is a monumental milestone in personal finance. At Giottus, we believe this is a seismic shift. We are witnessing a sharp uptick in long-term wallet accumulation and a decisive behavioural change (from speculative trading to strategic positioning).”

Over $1 billion in short positions have been liquidated in just one week, signaling the dominance of bulls in the current market cycle. And while the excitement is high, the numbers are grounded in fundamental support from ETF flows and macro liquidity to growing corporate treasury allocations.

Ryan Lee, Chief Analyst at Bitget Research, broke down the technical outlook going into Q3 2025:
“Bitcoin’s breakout above $120,000 marks a pivotal shift, fuelled by pro-crypto sentiment from the Trump campaign, strong ETF inflows, and increasing corporate treasury allocations. These drivers signal a sustained bullish trend heading into Q3 2025.”

He projected Bitcoin’s trading range to hover between $105,000 and $150,000, with $125,000 as the average target. Key support and resistance zones lie at $108,500 and $130,000 respectively. Ethereum, meanwhile, is holding steady between $2,800 and $3,000, supported by the upcoming Pectra upgrade, a surge in DeFi activity, and sustained ETF interest. If it clears the $3,700 resistance, ETH could touch $5,000 this quarter.

However, both assets remain exposed to volatility. Market experts advise traders to prepare for price swings between 10% and 30%, as regulatory headlines and macro shifts could alter momentum at any time.

What sets this rally apart isn’t just its velocity. It’s the legitimacy behind it. From the US Congress preparing to debate landmark crypto bills like the GENIUS Act and CLARITY Act, to mounting institutional trust in digital assets, the Bitcoin market today looks very different from its wild-west past. It’s more organised, more strategic, and, critically, more globally influential.

As ‘Crypto Week’ begins in Washington, all eyes are on how lawmakers will treat the world’s most decentralised asset class. Positive regulatory signals could propel the market even further, while pushback or delays could trigger short-term pullbacks. But the broader trend appears irreversible. Digital assets are now on the policy frontlines.

This isn’t just Bitcoin hitting a new high. It’s crypto hitting a new gear.
The $120,000 mark is more than a price milestone. It symbolises a deeper confidence in decentralised finance, a commitment by institutions to view Bitcoin as a legitimate asset class, and a growing realisation that digital currencies are no longer experimental they are foundational.

For investors, this moment challenges old paradigms. No longer can Bitcoin be dismissed as a fringe innovation or a speculative bubble. It is now intertwined with macroeconomic dynamics, fiscal policies, and even electoral strategies. As traditional financial players, sovereign wealth funds, and corporations diversify their holdings, Bitcoin is increasingly being treated not just as digital gold, but as programmable capital that plays a strategic role in modern portfolios.

And for regulators, this rally underscores the urgency of creating frameworks that balance innovation with oversight. Clear guidelines could unlock the next phase of institutional growth, while uncertainty risks bottlenecking progress and causing unnecessary volatility. This week, as policymakers in the United States debate critical crypto legislation, the outcomes may shape the global direction of the digital economy for years to come.

One thing is certain: the crypto revolution has matured. This rally is not based on meme hype or social media trends, but on robust financial instruments, demand-driven scarcity, and data-backed investor conviction.

As we move deeper into Q3, all eyes will remain on macro indicators, ETF inflows, and global policy signals. If Bitcoin continues to gain momentum and regulatory clarity emerges from Crypto Week, we could be witnessing not just a bull run but the early architecture of a financial system that is faster, fairer, and fundamentally more decentralised.

So whether you are an investor, a policymaker, or a curious observer, the message is clear.
This is no longer the future of finance.
This is the now of finance.

About the author

Anjali Kochhar covers cryptocurrency and blockchain stories in India as well as globally. Having been in the field of media and journalism for over four years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.