July 03, 2025
By Anjali Kochhar
Can a ready-to-eat meal brand become a Bitcoin heavyweight? That’s exactly what Hong Kong-based DDC Enterprise is aiming to prove. The company, best known for its Asian food products under brands like DayDayCook, Yai’s Thai, and Nona Lim, has taken a bold leap into the world of cryptocurrency. In a headline-grabbing move, DDC has secured a total of $528 million to build one of the most ambitious Bitcoin treasuries in the corporate world.
The capital raise includes three key components: a $26 million private equity investment from firms like Animoca Brands and QCP Capital, a $300 million convertible note agreement, and a $200 million equity line of credit. The funds are specifically earmarked to support DDC’s Bitcoin accumulation strategy and to strengthen the company’s financial position.
DDC’s CEO, Norma Chu, described the move as a pivotal moment in the company’s evolution. Rather than simply experimenting with digital assets, DDC is now committed to integrating Bitcoin into its long-term financial strategy. According to Chu, the company’s goal is to build one of the largest Bitcoin treasuries among publicly listed firms.
And they’ve already begun. In May, DDC made its first Bitcoin purchase, acquiring 21 BTC at an average price of $78,582 per coin. As of mid-June, the company’s holdings had grown to 138 BTC, valued at approximately $14.6 million. Their target is to accumulate up to 5,000 BTC over the next three years.
This move places DDC in the growing league of traditional companies transforming their balance sheets with Bitcoin. The strategy mirrors high-profile players like MicroStrategy, which has paved the way for corporate Bitcoin treasuries worldwide.
Interestingly, DDC’s venture into crypto does not mean a departure from its core business. The company will continue to focus on its food and wellness products while simultaneously managing a diversified treasury that includes Bitcoin as a strategic reserve asset.
DDC Enterprise’s $528 million raise and aggressive Bitcoin strategy signal a shift in how traditional businesses view digital assets. It is no longer just about innovation or tech startups. It is about bold, forward-thinking financial planning. With one foot in the food industry and another in the crypto economy, DDC is blending tradition with transformation serving up a new recipe for corporate growth.
About the author
Anjali Kochhar covers cryptocurrency and blockchain stories in India as well as globally. Having been in the field of media and journalism for over four years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.
