June 12, 2025
By Anjali Kochhar
What was once considered a speculative asset has now become a serious financial strategy for many publicly listed companies. A growing number of firms are moving beyond traditional investments and embracing Bitcoin as part of their corporate treasury reserves. This shift signals a new era where cryptocurrency is no longer just for individual investors or fintech startups, but a strategic asset embraced by global businesses.
Leading this movement is MicroStrategy, now rebranded as “Strategy,” which currently holds over 580,000 BTC. This staggering amount represents nearly 3 percent of the entire Bitcoin supply. Since initiating its Bitcoin-buying spree, the company has seen its stock surge by over 3,000 percent in the past five years.
According to data from Standard Chartered, 61 publicly listed companies together hold approximately 673,897 BTC. This accounts for over 3.2 percent of Bitcoin’s total supply. Meanwhile, Bitwise reports that corporate Bitcoin holdings grew 16.1 percent in the first quarter of 2025 alone, with 12 new companies joining the list.
There are several reasons why companies are taking this bold step. Bitcoin is increasingly viewed as a hedge against inflation and fiat currency devaluation. For some, it is also a marketing advantage. Companies like Strategy use their elevated stock price to raise capital and purchase even more Bitcoin, creating a cycle of bullish momentum.
Others are following suit. Donald Trump’s media company, Trump Media & Technology Group (TMTG), recently announced plans to raise $2.5 billion to build a Bitcoin reserve. GameStop also entered the race by raising $500 million through convertible bonds to buy Bitcoin. Even companies outside the tech sector, like Japan-based Metaplanet, have started building BTC holdings.
Analysts warn, however, that this strategy comes with significant risk. Bitcoin’s volatility could lead to huge balance sheet swings. Some fear that firms heavily invested in crypto might panic sell during downturns. Additionally, the recent approval of spot Bitcoin ETFs could offer investors a more direct and regulated way to gain exposure.
Bitcoin’s rise from fringe asset to boardroom decision shows how fast the financial world is evolving. Whether this trend marks the future of corporate finance or a high-risk bet is yet to be seen, but one thing is clear Bitcoin is now deeply embedded in the corporate playbook.
About the author
Anjali Kochhar covers cryptocurrency stories in India as well as globally. Having been in the field of media and journalism for over eight years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.
