May 15, 2025
By Anjali Kochhar
Bhutan has become the first country in the world to officially integrate cryptocurrency payments into its tourism industry. This bold initiative reflects Bhutan’s vision to combine digital innovation with its unique development philosophy focused on Gross National Happiness (GNH).
The introduction of crypto payments in tourism is part of the country’s strategy to modernise its economy and attract a global audience, especially tech-savvy travelers. Tourists visiting Bhutan will now be able to pay for services using popular cryptocurrencies, making the process more seamless, secure, and convenient. This not only makes Bhutan more accessible to a new generation of travelers but also sets the country apart as a forward-thinking destination in a rapidly digitising world.
The initiative is led by Druk Holding and Investments (DHI), Bhutan’s state-owned investment arm. DHI has already been involved in crypto mining operations using the country’s clean and renewable hydropower energy. With an abundance of green energy, Bhutan’s crypto ventures are environmentally sustainable, aligning perfectly with its commitment to preserving nature and promoting responsible development.
By introducing crypto payments, Bhutan aims to enhance the travel experience and provide tourists with modern payment options that reduce dependency on traditional banking systems or cash. This move is expected to increase tourist inflow and improve the country’s digital infrastructure.
What sets Bhutan’s approach apart is its deep-rooted balance between tradition and modernity. While embracing cutting-edge blockchain technology, the nation continues to preserve its rich culture, natural beauty, and values. This integration of crypto in tourism shows how emerging technologies can complement sustainable and mindful economic growth.
Bhutan’s decision may serve as an inspiration for other nations, particularly smaller economies looking to harness the benefits of digital finance while staying true to their heritage and environmental priorities. With this step, Bhutan positions itself as a pioneer in the intersection of travel, technology, and sustainability.
About the author
Anjali Kochhar covers cryptocurrency and blockchain stories in India as well as globally. Having been in the field of media and journalism for over four years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.
