By Anjali Kochhar
Trump Media & Technology Group (TMTG), the parent company of Truth Social, has announced its expansion into financial services, including cryptocurrency investments. This strategic move further integrates digital assets into Donald Trump’s business empire and aligns with his administration’s pro-crypto stance.
Following the announcement, TMTG shares jumped 15% in pre-market trading. The company unveiled Truth.Fi, a new fintech brand focused on investment products, including Bitcoin and other crypto-related securities. TMTG plans to allocate up to $250 million into digital assets and investment accounts, with brokerage firm Charles Schwab overseeing fund management.
The company’s expansion into financial services, especially decentralized finance (DeFi), highlights a broader strategy to diversify its business model. According to TMTG, Truth.Fi will introduce multiple investment products throughout the year, reinforcing Trump’s ambition to position the U.S. as a leader in cryptocurrency adoption.
TMTG CEO Devin Nunes called this expansion a natural step in the company’s growth, emphasizing its mission to offer financial alternatives for its users.
“We started with a free-speech social media platform, launched an ultra-fast streaming service, and now, we are stepping into investment products and DeFi,” Nunes stated.
He further added: “Developing America-first investment vehicles is another step toward building a robust ecosystem where patriots can safeguard themselves against censorship, debanking, and privacy violations imposed by Big Tech and woke corporations.”
Trump’s increasing involvement in cryptocurrency has sparked debate, particularly after the launch of a multi-billion-dollar meme coin just days before his recent inauguration.
Despite its presence in the social media landscape, Truth Social has struggled to compete with giants like Facebook, Instagram, and X (formerly Twitter). However, TMTG has successfully leveraged its status as a “meme stock,” attracting significant market attention and raising millions since going public.
When Truth.Fi launches, everyone will be watching to see how the platform handles regulations and if it can become widely accepted in the cutthroat fintech and cryptocurrency market.
About the author
Anjali Kochhar covers cryptocurrency and blockchain stories in India as well as globally. Having been in the field of media and journalism for over three years now, she has developed a sharp news sense and works hard to present information that goes beyond the obvious. She is an avid reader and loves writing on a wide range of subjects.
